By By Scott Galloway of No Mercy / No Malice

An unlock is the discovery of an accelerant for the brand, product, or service invisible in plain sight. The mold on cheese curing disease was a substantial unlock (penicillin). So is administering a small dose of a pathogen to immunize someone from the complete, more harmful pathogen (vaccines).

In the last 20 years, there have been three unlocks in the business world that have created over $500 billion in shareholder value. I believe the fourth was revealed last week…. Read more