Picking Investments is Nothing Like Buying a New Car

By Jeff Desjardins

As consumers, we are used to researching the many choices we have before making a buying decision.  For most people, the process of buying a new product (such as a car) might look something like this:

  1. Recognize a need
  2. Search for information
  3. Evaluate options
  4. Make a purchase
  5. Evaluate satisfaction with purchase

In other words, we figure out what we need, and then we seek to learn more about our choices. After reviewing relevant articles, product ratings, buyer reviews, and other sources of information, we can make a final and informed decision.


Does the above process look similar to how you approach investing, particularly in choosing funds?  If so, Vanguard says…Read More