How Anchors Influence Our Decisions

By Jay Mooreland on July 26, 2016

My Anchoring Story

Earlier this month I purchased a car. I had done quite a bit of research before purchasing the car – including looking at the various options, the invoice price of the car and dealer rebates made available to the public. And I had been pondering this for months to ensure the emotion and excitement of a big purchase did not influence my decision. But still, when it came down to making a decision, it was difficult. I was fine with the price, but the nagging feeling I had was…Read More